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September 17, 2025

Want your brand to stick in people’s minds? The Brand Identity Prism is your secret weapon. It breaks your brand into six clear sides: physique, personality, culture, relationship, reflection, and self-image. Think of it as a mirror that shows how your brand looks, feels, and connects with people. From Nike’s bold personality to Apple’s sleek culture, the strongest brands master every angle. Use this framework to sharpen your...

September 17, 2025

The INDIAN MARKETING BLUEPRINT BY CYNEXTGEN AREA – ARUNACHAL PRADESH showcases the marketing opportunities in India’s northeastern frontier state, known for its stunning landscapes, rich tribal heritage, and rapidly growing digital penetration. Despite a small population of around 1.7 million in 2025, Arunachal Pradesh offers a high potential market for FMCG, digital products, tourism-related services, and lifestyle brands, especially targeting the youth and urban segments. The state is...

September 16, 2025

The INDIAN MARKETING BLUEPRINT BY CYNEXTGEN AREA – PUDUCHERRY outlines the strategic opportunities for brands looking to enter this tourism-rich, digitally engaged union territory. Known for its French colonial charm, serene beaches, and vibrant cultural scene, Puducherry presents a unique blend of cosmopolitan and traditional audiences. Its urban hubs, including Pondicherry city, Auroville, and Karaikal, create a concentrated consumer base that is digitally connected, tourist-influenced, and youth-driven. For...

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