No Posts Found!

  • All
  • Ad Reviews
  • Blogs
  • Brand Strategy
  • Campaign Case Studies
  • Creative Spotlight
  • Digital Marketing
  • Marketing Fails
  • Marketing Psychology
  • Marketing Trends
  • News
  • Offline Marketing
  • Tools & Resources
Programmatic Advertising in Digital Marketing: Complete Guide

September 8, 2025

Brands now purchase and sell ad space differently thanks to programmatic advertising in digital marketing. Instead of negotiating deals over calls or emails, ads are now purchased automatically through innovative algorithms and real-time bidding. This means every impression can be targeted with precision, saving both time and money. Think about it, when you see an ad for shoes right after browsing an e-commerce site, that’s programmatic at work....

INDIAN MARKETING BLUEPRINT BY CYNEXTGEN – ODISHA

September 7, 2025

Odisha, located on India’s eastern coast, is a unique blend of cultural heritage, urban growth, and digital adoption. With a population of over 46 million, rising disposable incomes, and youth-driven consumption, the state presents promising opportunities for FMCG and lifestyle brands. The state is renowned for its temple tourism, handloom crafts, and traditional sweets. These factors, combined with the rapidly growing digital economy and festival-centric consumer behavior, INDIAN...

INDIAN MARKETING BLUEPRINT BY CYNEXTGEN AREA – SIKKIM

September 6, 2025

Sikkim, the picturesque Himalayan state, is a small but highly strategic market for FMCG brands. With a population of roughly 610,000 (2011 census), the state punches above its weight due to high literacy (~84.7%), rising per-capita income, organic agriculture, and strong tourism-driven consumption by INDIAN MARKETING BLUEPRINT BY CYNEXTGEN AREA – SIKKIM. Despite its small size, Sikkim is increasingly digitally connected, particularly among the youth and urban population...