CPM Calculator
How to use the MarketingGodFather CPM Calculator App:
Enter any two fields and press the button to calculate the third. Fields in the calculator include:
Total Cost: The entire amount spent on a marketing initiative
CPM Rate: The campaign’s price per 1,000 ad impressions
Ad Impressions: The overall number of advertising impressions during the course of the campaign
What is CPM and why it matters?
CPM is the price an advertiser pays for every 1,000 ad impressions. It’s a standard planning metric across display, video, and in-app inventory. Use CPM to compare channels, set reach goals, and align spend with impression targets.
Pro tips to lower your CPM (without hurting quality)
Tighten audience & geo targeting to cut wasted impressions.
Improve ad relevance and creative quality to raise predicted engagement.
Exclude poor placements; favor viewable, brand-safe inventory.
Test frequency caps and flighting to avoid saturation.
Negotiate package deals and test PMPs when scale is needed.
(Use this calculator to validate savings scenario by scenario.)
Recent Blogs
